Demographic Insights and Key Metrics

Introduction

Verifyfaces offers a wealth of demographic information and key metrics that are crucial for understanding your customer base and visitor trends. Such as:

• Gender and Age Analysis: The system breaks down visitor data by gender and age groups, allowing you to see the predominant demographics frequenting your premises. For example, you might notice a higher number of males in the 45 to 50-year-old age group.
  
  
• Racial Demographics: The dashboard provides a racial breakdown of the visitors, offering a diverse perspective of your customer base.
  
  
• Age and Gender Densities: This feature highlights the density of different age groups, along with their gender distribution, giving you an insight into which demographic segments are most prevalent at different times.
• Customer Counts, Busiest Hours and Days: You can view daily customer counts, identifying peak times and trends in visitor numbers. This data is invaluable for staffing, marketing, and operational planning.
  
  
• Zone Breakdowns: If you have set up zones, the dashboard will show movement and demographic data for each zone, aiding in understanding how different areas of your premises are utilised.
• Camera Ratios: You can quickly see which cameras are picking up the most foot traffic at a glance. This will help you identify which entrances and areas of your premises are utilised the most.