Demographic Insights and Key Metrics

Introduction

Verifyfaces provides comprehensive demographic information and key metrics, helping you understand your customer base and visitor trends. 

Key Metrics Include:

• Gender and Age Analysis: The system breaks down visitor data by gender and age groups, helping you identify the predominant demographics frequenting your premises. This information can be used to tailor marketing strategies, optimize staffing, plan product placement or displays, and improve the overall customer experience.  
  
  

            Note: Gender and Age is estimated and displayed in grouped ranges on the graph, providing meaningful insights for analysis.

• Age and Gender Densities: This feature highlights the density of age groups and their gender distribution, helping you understand which demographic segments are most active at different times. These insights can inform staffing schedules, targeted promotions, layout adjustments, and operational planning for peak periods.  

  
  

• Customer Counts, Busiest Hours and Days: The dashboard provides daily customer counts, highlighting peak times and trends in visitor numbers. This information can help you optimize staffing, plan promotions, schedule maintenance or cleaning, and make data-driven operational decisions to improve efficiency and the customer experience. 
  
  
  
• Zone Breakdowns: If zones are set up, the dashboard displays movement and demographic data for each area, helping you understand how different parts of your premises are used. This information can support staffing decisions, improve customer experience, enhance security, optimize operations, and provide insights for marketing and layout planning. 
  
  
• Camera Ratios: The dashboard shows which cameras are detecting the most foot traffic at a glance. This information can help you optimize staffing, cleaning, and security, evaluate camera placement, track visitor trends, and assess the effectiveness of promotions or events.